Value Creator
"I Must Create Value"
Deep dive into The Value Creator Stage of The Value Path: Understanding how people begin creating value with their investment.
~3 minute deep dive into the Value Creator stage
What's Really Happening
The Value Creator stage represents the critical transition from organizational commitment to tangible value delivery. People are thinking, "We're committed to this approach—now we need to make it work and prove this was the right decision." This involves the intense focus and pressure that comes with implementation responsibility, where individuals must transform conviction into measurable results.
Value Creators need implementation support and obstacle removal, not oversight and performance pressure—they're already motivated to succeed but need enablement to overcome barriers.
Quick Recognition
What They Think
- "We're committed to this approach—now we need to execute successfully and prove value"
- "How do we overcome implementation challenges while maintaining momentum?"
What They Feel
- Determination to succeed balanced with implementation pressure
- Excitement about creating meaningful change combined with urgency to demonstrate value
What They Do
- Actively implement while coordinating team efforts and removing barriers
- Document successes and learnings for continuous improvement
What Works and What Doesn't
🚩 Red Flags
- Oversight Without Support: Monitoring progress without providing obstacle removal
- Artificial Timeline Pressure: External deadlines ignoring natural learning curves
- Generic Implementation Plans: Standardized approaches instead of context-specific support
- Success Measurement Misalignment: Activity metrics rather than value indicators
✅ Green Flags
- Implementation Partnership: Collaborating to overcome obstacles
- Capability Development: Training, resources, and expert guidance
- Adaptive Planning: Adjusting timelines based on learning
- Value-Focused Measurement: Tracking meaningful outcomes
The Value Path Approach
- → Create Conditions for Implementation Success: Provide comprehensive support including training, expert guidance, and obstacle removal.
- → Enable Team Adoption: Support adoption processes that honor natural learning curves.
- → Provide Change Management Resources: Help navigate organizational dynamics and stakeholder concerns.
- → Recognize Authentic Value Creation Signals: Watch for improved outcomes, increased satisfaction, and natural expansion.
Progression Trigger
The shift from "We need to make this work" to "This is working better than expected, and we're seeing genuine value creation."