The Value Path
Eight stages of natural progression—from first awareness to championship advocacy.
Not YOUR stages. THEIR journey.
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5-minute overview of the complete framework
The 8-Stage Journey
Relationships progress through natural stages. Your job is to recognize where people are and support their progression—not push them through your process.
The Adopter Gap
Stage 6 (Adopter) is the most critical yet under-tracked stage in most organizations. It's where customers prove the purchase was right, where renewals are won or lost, and where expansion opportunities emerge.
Understand the Adopter GapPowered by the Four Unified Views
Each Value Path stage requires visibility from different Unified Views. Together, they enable you to recognize and support natural progression.
Unified Customer View
Recognizes relationship signals
Unified Revenue View
Tracks commercial process
Unified Business Context
Surfaces patterns & intelligence
Unified Team Enablement
Enables coordinated action
Ready to Apply the Value Path?
Our Value-First Scoping reveals where your relationships actually are and how to support their natural progression.