Value Center

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995 resources including 15 shows, 641 episodes, 2 tools, and 132 glossary terms

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Value-First Partner: Mutual Growth Over Extraction

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Value-First AI Daily - Jan 14, 2026

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Value-First Data - Jan 13, 2026

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Value-First Platform: AI Data Readiness - Jan 13, 2026

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Value-First AI Daily - Jan 13, 2026

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Value-First AI Daily - Jan 12, 2026

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Value-First AI Daily - Jan 9, 2026

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The Value Path
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The Value Path

The Value Path is a comprehensive methodology series exploring the 8-stage customer progression framework—from Audience through Champion—that replaces

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Audience

"I am learning"

🎯Stage

Audience

I am learning

⚠️Trap

Advertising Trap

Fighting for attention through interruption rather than earning it through value delivery

⚠️Trap

Lead Magnet Trap

Gating knowledge as bait for contact information rather than freely sharing expertise to build trust

2

Researcher

"I am researching"

🎯Stage

Researcher

I am researching

⚠️Trap

Lead Magnet Trap

Gating knowledge as bait for contact information rather than freely sharing expertise to build trust

⚠️Trap

Leads Trap

Treating humans as objects to be captured, scored, and converted rather than signals to be recognized and relationships to be developed

⚠️Trap

Qualification Trap

Using artificial gates and scoring to filter relationships rather than enabling mutual discovery

3

Hand-Raiser

"I need help"

🎯Stage

Hand Raiser

I need help

⚠️Trap

Leads Trap

Treating humans as objects to be captured, scored, and converted rather than signals to be recognized and relationships to be developed

⚠️Trap

Qualification Trap

Using artificial gates and scoring to filter relationships rather than enabling mutual discovery

⚠️Trap

B2B Trap

Treating humans as database objects to be processed through stages rather than relationships to be understood

4

Buyer

"I am building conviction"

🎯Stage

Buyer

I am buying

⚠️Trap

ERP Trap

Forcing business processes to conform to rigid systems rather than enabling natural operational flow

⚠️Trap

B2B Trap

Treating humans as database objects to be processed through stages rather than relationships to be understood

⚠️Trap

SaaS Trap

Software fragmentation creating operational chaos where each rational tool purchase compounds organizational complexity

5

Value Creator

"I must create value"

🎯Stage

Value Creator

I must create value

⚠️Trap

AI Replacement Trap

Believing AI's primary purpose is to replace human workers rather than enhance their capabilities

⚠️Trap

Authority Trap

Centralizing control in ways that prevent the distributed intelligence organizations need

⚠️Trap

ERP Trap

Forcing business processes to conform to rigid systems rather than enabling natural operational flow

⚠️Trap

Managed Services Trap

Building business models on client dependency rather than client capability

⚠️Trap

Measurement Trap

Optimizing for activity metrics that feel productive while missing outcomes that create value

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6

Adopter

"I realize your value"

🎯Stage

Adopter

I realize your value

⚠️Trap

AI Replacement Trap

Believing AI's primary purpose is to replace human workers rather than enhance their capabilities

⚠️Trap

Conformity Trap

Enforcing standardization that suppresses the diversity organizations need to thrive

⚠️Trap

Managed Services Trap

Building business models on client dependency rather than client capability

⚠️Trap

Measurement Trap

Optimizing for activity metrics that feel productive while missing outcomes that create value

7

Advocate

"I tell others about you"

🎯Stage

Advocate

I tell others about you

⚠️Trap

Conformity Trap

Enforcing standardization that suppresses the diversity organizations need to thrive

8

Champion

"I am a raving fan"

🎯Stage

Champion

I am a raving fan

⚠️Trap

Authority Trap

Centralizing control in ways that prevent the distributed intelligence organizations need

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