Adopter
"I Realize Your Value"
Deep dive into The Adopter Stage of The Value Path: Understanding how people integrate and expand their usage.
~3 minute deep dive into the Adopter stage
What's Really Happening
The Adopter stage represents the moment when implementation effort transforms into genuine value realization. People are thinking, "This is actually working better than we expected, and we're getting results we couldn't achieve with our old approach." This involves the deep satisfaction and growing confidence that comes from experiencing tangible transformation.
Adopters need optimization support and expansion guidance, not just celebration or maintenance—they're experiencing success but want to maximize and multiply their value realization.
Quick Recognition
What They Think
- "This is actually working better than we expected, and we're seeing measurable improvements"
- "How can we expand this success to other areas and optimize further?"
What They Feel
- Deep satisfaction from genuine value realization balanced with excitement about possibilities
- Pride in transformation success while maintaining hunger for improvement
What They Do
- Optimize current approaches based on results while exploring expansion
- Document successes and best practices for sharing with colleagues
What Works and What Doesn't
🚩 Red Flags
- Celebration Without Optimization: Acknowledging success without resources for improvement
- Maintenance Mode: Treating adoption as completion rather than foundation
- Generic Expansion Offers: Standardized upsells instead of context-specific opportunities
- Success Story Exploitation: Focusing on case study creation rather than value optimization
✅ Green Flags
- Optimization Partnership: Collaborating to enhance current value
- Expansion Exploration: Helping identify broader application opportunities
- Advanced Capability Access: Training and resources enabling mastery
- Success Amplification: Creating opportunities for peer sharing
The Value Path Approach
- → Create Conditions for Value Optimization: Provide comprehensive optimization support including advanced training and best practice sharing.
- → Enable Expansion Exploration: Support exploration helping identify opportunities for broader application.
- → Develop Mastery Resources: Help Adopters deepen expertise while exploring advanced applications.
- → Recognize Authentic Advocacy Readiness: Watch for natural sharing behaviors and expansion curiosity.
Progression Trigger
The shift from "This is working better than expected" to "This has transformed our effectiveness so much that I want to help others experience the same benefits."