The 8 Stages

Deep-dive into each stage of the Value Path. Understand what's happening, how to recognize it, and how to support natural progression.

Path TO Value

Discovery & Evaluation
Audience Stage
Stage 1
1

Audience

"I Am Learning"

Click to watch video and explore this stage in depth

Researcher Stage
Stage 2
2

Researcher

"I Am Researching"

Click to watch video and explore this stage in depth

Hand Raiser Stage
Stage 3
3

Hand Raiser

"I Need Help"

Click to watch video and explore this stage in depth

Buyer Stage
Stage 4
4

Buyer

"I Am Buying"

Click to watch video and explore this stage in depth

↓ The Purchase / Commitment Point ↓

Path OF Value

Creation & Multiplication
Value Creator Stage
Stage 5
5

Value Creator

"I Must Create Value"

Click to watch video and explore this stage in depth

Adopter Stage
Stage 6
6

Adopter

"I Realize Your Value"

Click to watch video and explore this stage in depth

Advocate Stage
Stage 7
7

Advocate

"I Tell Others"

Click to watch video and explore this stage in depth

Champion Stage
Stage 8
8

Champion

"I Am a Raving Fan"

Click to watch video and explore this stage in depth

Ready to Apply the Value Path?

Learn how to implement Value Path tracking in your HubSpot instance.

View the Playbook