Episode 1
Introduction: Loop Marketing Meets Human Reality
Framework Foundation Stage
The Loop Marketing paradox—how frameworks work together
9-Episode Series
Loop Marketing Through
Value Path Stages
Exploring how HubSpot's Loop Marketing framework (Express → Tailor → Amplify → Evolve) adapts at each Value Path stage.
This series demonstrates where AI can recognize patterns and where humans must intervene to preserve trust—showing how the Loop operates with people at every stage, but shifts leadership to external voices at Champion.
All Episodes
Episode 2 "I am learning"
Audience Stage: Trust at Zero
Audience Stage
Trust at zero, quality over volume, ungating content
Episode 3 "I am researching"
Researcher Stage: Investigation Mode
Researcher Stage
Investigation mode, scoring nuance, consistency
Episode 4 "I need help"
Hand Raiser Stage: When They Ask for Help
Hand Raiser Stage
Explicit signals, where the data conversation begins
Episode 5 "I am buying"
HERO Stage: When Your Champion Needs You Most
Buyer Stage
Organizational buying dynamics, multi-stakeholder support
Entering Path OF Value
Episode 6 "I must create value"
Value Creator Stage: Closed Won is a Lie
Value Creator Stage
Post-closed-won handoff, real revenue visibility
Episode 7 "I realize your value"
Adopter Stage: The Adoption Language Gap
Adopter Stage
The adoption language gap, satisfaction vs. usage
Entering Growth Phase
Episode 8 "I tell others about you"
Advocate Stage: When Customers Tell Others
Advocate Stage
Natural sharing, internal to external progression
Episode 9 "I am a raving fan"
Champion Stage: Loop Leadership Shifts
Champion Stage
Loop leadership shifts to external voices
Season Finale
Building Value-First Data in HubSpot
We've explored the framework for 9 episodes. Now let's build it.
Properties. Scoring. Workflows. Live.
December 17, 2025
2:00 PM CT
Live Workshop