UBC Unified View
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Unified Business Context
"Data becomes intelligence"
Intelligence is available where decisions happen—not locked in data warehouses, not requiring analyst requests, but embedded in workflows through AI-powered context delivery.
Deep dive into the Unified Business Context
The Question It Answers
What do we actually know?
What It Enables
The Unified Business Context transforms raw data into actionable intelligence, delivered where decisions happen. AI-powered insights embedded in workflows, not locked in data warehouses.
01 Interaction History - Complete engagement record
02 Behavioral Signals - Pattern recognition
03 External Intelligence - Market and company data
04 Comparative Context - Peer benchmarking
05 Predictive Intelligence - AI-driven forecasting
Deep Dive Presentation
Explore the Unified Business Context concepts in this interactive presentation.
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Related Episodes
From the Value-First Data series on Value Path stages
Ep 3 Researcher Stage
Investigation Mode
Ep 7 Adopter Stage
Adoption Language Gap
Ep 9 Champion Stage