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Reality #8 🧠 Context Pillar
Value-First Measurement
"Aligning Metrics with Value Creation"
Counters: Measurement Trap
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Core Principle
Measure what matters for value creation, not what is easy to count.
The Shift
✕ FROM
Control metrics (optimize for measurable activities)
✓ TO
Value indicators (recognize genuine value creation)
Key Practices
1
Use Key Value Indicators (KVIs) over KPIs
2
Measure outcomes, not just activities
3
Accept that some valuable things resist quantification
4
Align incentives with value creation, not metric optimization