The Advertising Company Media Sales
Asset Search & Deal Builder
Sales reps searched an external asset database for available advertising inventory, then manually added items to HubSpot deals. The copy-paste workflow was slow and error-prone.
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The Old Way
1 Open external asset management system
2 Search and filter available inventory
3 Note down asset IDs and details
4 Switch back to HubSpot
5 Manually create line items
6 Re-enter all asset details
7 Hope nothing was mistyped
Every step is a chance for errors. Every context switch costs time. Every manual entry is friction your team learns to resent.
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The Solution
A search interface embedded in HubSpot that queries the external asset database, displays results with preview images, and creates line items directly on deals with one click.
Capabilities
✓ Full-text asset search with filters
✓ Static and digital billboard filtering
✓ Asset preview with thumbnail images
✓ Batch line item creation
✓ Market and region filtering
✓ Price and availability display
See It In Action
An interactive mockup of what this looks like inside HubSpot
Impact
5 min → 10 sec per item
Line item creation time
Eliminated
Data entry errors
3x increase
Deals processed per day
Technical Highlights
- • Zustand state management for complex filtering
- • External API integration with rate limiting
- • Batch operations for bulk line item creation
The Pattern
"If your team is copying data between systems, automate the bridge. One-click should do what manual work currently takes minutes."
UI extensions are often part of larger transformation journeys.
See Active Transformations