Value Path Pipeline
Track relationships through the 8-stage journey from Audience to Champion
Path TO Value
Stages 1-4196
Audience → Buyer
142
Audience
38
Researcher
12
Hand Raiser
4
Buyer
Path OF Value
Stages 5-86
Value Creator → Champion
3
Value Creator
2
Adopter
1
Advocate
0
Champion
Audience2
AT
Alex Thompson
Curious Corp
LinkedIn
JL
Jordan Lee
Startup Labs
Newsletter
Researcher3
SC
Sarah Chen
TechCorp
5 articles read
MT
Michael Torres
DataFlow Inc
3 videos watched
EW
Emma Wilson
CloudFirst
Assessment started
Hand Raiser2
DK
David Kim
AI Solutions
Office Hours signup
RG
Rachel Green
Enterprise Co
Contact form
Buyer2
JW
James Wilson
MegaCorp
$15,000
LP
Lisa Park
Growth Inc
$8,500
Value Creator2
JW
Jennifer Wu
CloudScale
Week 2
RJ
Robert Johnson
DataDriven
Week 4
Adopter1
AC
Amanda Chen
TechForward
3 months
Advocate1
LA
Lisa Anderson
Enterprise Co
2 referrals
Champion1
ED
Emily Davis
MegaCorp
Published
Stage Definitions
→ Path TO Value
1 Audience
Aware of problem, consuming content
2 Researcher
Actively seeking solutions
3 Hand Raiser
Expressed interest, wants conversation
4 Buyer
Made purchase decision
→ Path OF Value
5 Value Creator
Actively implementing, creating value
6 Adopter
Embedded in workflows, seeing results
7 Advocate
Sharing success, referring others
8 Champion
Public champion, case study material