Leads Trap
Treating humans as objects to be captured, scored, and converted rather than signals to be recognized and relationships to be developed
⚠️ The Trap
George B. Thomas puts it perfectly: 'This world that we live in where we call humans leads is like calling your spouse a roommate. Now, in some cases, that might be technically accurate, maybe, but it's emotionally...not even good.' When industrial logic meets human relationships, everyone loses. You're not failing at lead management—you're succeeding at something that was never designed to create actual relationships.
Key Symptoms
- ⚠️ Declining MQL-to-SQL conversion rates
- ⚠️ Sales rejection of marketing "leads"
- ⚠️ Increasing CAC despite more "leads"
- ⚠️ Lost revenue opportunities missed in lead focus
- ⚠️ Handoffs that lose context at every transition
Feeling stuck in the Leads Trap?
You're not alone. Name it. Document it. Break free by creating your own Value Path.
✓ The Value-First Alternative
Stop managing leads and start supporting human relationships. Enable authentic discovery, preserve context across interactions, and support natural exploration.