Foundational
⚠️
B2B Trap
Treating humans as database objects to be processed through stages rather than relationships to be understood
⚠️ The Trap
For 25 years, B2B organizations have been treating humans like database objects to be processed through stages. You're not failing at customer relationship management—you're succeeding at something that was never designed to create actual relationships.
Key Symptoms
- ⚠️ CRM optimized for reporting, not relating
- ⚠️ Context lost at every department transition
- ⚠️ Activity measured but outcomes unexplained
- ⚠️ Best people succeed despite systems, not because of them
- ⚠️ Shadow systems (spreadsheets, Slack) hold real intelligence
Feeling stuck in the B2B Trap?
You're not alone. Name it. Document it. Break free by creating your own Value Path.
✓ The Value-First Alternative
Recognize that all business is human-to-human. Apply the same principles of authentic relationship building that work in any context.