Core Framework
⚠️
Advertising Trap
Fighting for attention through interruption rather than earning it through value delivery
⚠️ The Trap
What started as simple announcement evolved into sophisticated manipulation. Klemen Hrovat observes: 'We've all seen that shift in the way companies now operate in what used to be a dialogue. It became a numbers game influenced by the predictable revenue book, which designed the framework, the process how everything should be processed.' When communication turns into attention warfare, everyone loses—including you.
Key Symptoms
- ⚠️ Increasing spend for diminishing attention returns
- ⚠️ Metrics emphasizing reach and frequency over impact
- ⚠️ Adversarial language about "capturing" attention or "targeting" audiences
- ⚠️ People avoiding your communication rather than seeking it
- ⚠️ Unsustainable growth dependent on paid amplification
Feeling stuck in the Advertising Trap?
You're not alone. Name it. Document it. Break free by creating your own Value Path.
✓ The Value-First Alternative
Create genuine value that attracts natural attention. Enable easy discovery without artificial amplification. Measure authentic engagement.