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Topics We Cover
Office Hours sessions are driven by what attendees need. These are the topic areas that come up most frequently.
🏗️
HubSpot as Customer Value Platform
Configuring HubSpot to serve relationships, not just track activities.
-- Custom object design and configuration
-- Pipeline architecture for the Value Path
-- Property strategy and data modeling
-- Association patterns and relationship mapping
-- Dashboard design for Unified Views
-- Migration from CRM mindset to CVP mindset
🎯
Value-First Methodology
The frameworks that define how relationships progress and organizations operate.
-- Value Path stages and progression signals
-- Four Unified Views implementation
-- Three-Org Model application
-- 12 Complexity Traps identification
-- Core Beliefs in practice
-- Signal recognition and natural progression
🤖
AI-Native Operations
Building systems where AI follows your methodology, not training data defaults.
-- Enforcement skills and methodology codification
-- AI agent design and configuration
-- Training data bias identification
-- The difference between AI-assisted and AI-native
-- Claude Code and MCP server patterns
-- Recursive self-improvement systems
🗄️
Data Architecture
Designing data flows that serve visibility, not just reporting.
-- Object model design for specific industries
-- Integration architecture patterns
-- Data migration strategies
-- Multi-portal HubSpot management
-- Custom object vs native object decisions
-- Real-world data model examples
🔄
Organizational Transformation
Moving from where you are to where you need to be.
-- Change management without the jargon
-- Team enablement strategies
-- Measuring transformation impact
-- Stakeholder communication
-- Building internal capability vs external dependency
-- Governance models for AI-native operations
Have a Topic Not Listed Here?
Office Hours sessions are driven by attendee questions. If you have a topic you need help with, bring it to the next session. Every question shapes the curriculum.