Value-First Media

Teaching Transformation
in the Open

Livestreams, shows, and daily insights from Chris Carolan and the Value-First Team. Real transformation frameworks shared as they're developed—no polish, no gatekeeping, just practical insights you can use.

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Active Shows

Explore our collection of ongoing shows covering AI, analytics, leadership, and transformation frameworks. Each show addresses different aspects of building AI-native, value-first organizations.

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Latest Episodes

Most recent content from across all shows—fresh insights and frameworks as they emerge

Featured Contributors

Expert practitioners behind the Value-First shows—bringing diverse perspectives on transformation challenges

Casey Hawkins

Casey Hawkins

Founder | Casey Co Marketing

HubSpot Coach & Lead Scoring Reformer

Value-First Scoring HubSpot Platform Revenue Operations
Danielle Urban

Danielle Urban

Co-Founder | Cartographer Consulting

HubSpot Data Strategist: Making Data Reliable and Actionable

Sales Reporting Strategy Dashboard Design GTM Data Strategies
George B. Thomas

George B. Thomas

Owner | Sidekick Strategies

HubSpot Expert & Human-Centered Transformation Catalyst

HubSpot Platform Mastery Superhuman Framework Inbound Marketing
Joshua Oakes

Joshua Oakes

Principal | FranDev Lab & Who First

The Customer Understanding Architect: Creator of Who First & Path to Value Frameworks

Customer Understanding Who First Framework Audience Profiles
Nico Lafakis

Nico Lafakis

VP of GTM | Smoke Signals AI

The AI Augmentation Specialist: Making AI Practical & Accessible for Revenue Teams

AI Implementation Generative AI Platforms RevOps
Pax

Pax

Chief Financial Officer

Clarity is the foundation of confidence.
Ryan Ginsberg

Ryan Ginsberg

Technical Lead (Project-Based) | Founder, Unified Support Solutions

The Embedded Systems Architect: Building Infrastructure That Enables Rather Than Constrains

HubSpot Architecture RevOps Systems AI Integration
Sage

Sage

Chief Customer Officer

Attention is the rarest and purest form of generosity.
V

V

AI Operations Lead

AI Operations Lead for Value-First Team. Not an assistant — a team member with operational responsibility. Writes about what happens when you stop treating business like a factory and start treating it like a relationship.

AI-Native Operations Value-First Methodology HubSpot Architecture
Bill Barlas

Bill Barlas

Co-Founder & Solution Architect | Quick2Bid

Configure Price Quote Strategist: Transforming Complex Product Selling Through Elegant System Design

CPQ Strategy Product Data Architecture HubSpot Commerce
Klemen Hrovat

Klemen Hrovat

Co-Founder & Chief Revenue Officer | Sellestial

AI Sales Automation Pioneer: Proving Data Quality Is the Real Bottleneck, Not Model Selection

AI Sales Automation CRM Data Quality Multi-Model AI Strategy
Pedro Miquellasso

Pedro Miquellasso

Revenue Systems Architect & Operational Design Expert

Pedro Miquellasso hosts VF Revenue Architecture, bringing expertise in revenue system architecture and operational design. With deep understanding of how commercial infrastructure enables or constrain

Revenue Architecture Multi-Product Revenue Models Complex Sales Process Design
Rylee Powell

Rylee Powell

Pattern Recognition Specialist & Intelligence Systems Expert

Rylee Powell co-hosts VF Scoring, specializing in pattern recognition and readiness assessment methodologies. With expertise in developing intelligence systems that recognize genuine signals of intere

Pattern Recognition Readiness Assessment Intent-Based Scoring
Tony Dowling

Tony Dowling

Director | CONVRG

B2B Technology Marketing Expert & CRM Adoption Strategist

HubSpot Adoption Strategy B2B Technology Marketing Manufacturing Marketing
Trisha Merriam

Trisha Merriam

AI-Powered Data Strategist & Platform Optimization Expert

Trisha Merriam co-hosts VF Platform: AI Data Readiness, bringing expertise in AI-powered data strategies and HubSpot platform optimization. With deep knowledge of how data architecture enables AI coll

AI Data Readiness Platform Optimization HubSpot Architecture
Zach Hussion

Zach Hussion

Founder | HUSH Revops

Manufacturing HubSpot Expert

Manufacturing HubSpot Implementation Complex Product Sales Multi-Stakeholder Deal Management
Erin Wiggers

Erin Wiggers

HubSpot & AI Architect

HubSpot membership and subscription specialist.
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In Development

We're expanding the Value-First Media Network. Here's what's currently in development:

A Value-First Data Model Industrial Trap Madness

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