🎙️ Value-First Scoring

Lead Scoring Lab: Building + Using a Lead Score Matrix

📅 November 10, 2025
Lead Scoring Lab: Building + Using a Lead Score Matrix
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In this demo, Zohray Brennan walked us through how she builds a Lead Score Matrix and then creates actionable lead buckets inside HubSpot (and beyond). Whether you’re looking to clean up your MQLs or turn your lead score into something sales and marketing can both use, this session will show you how

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