🎙️ Value-First Scoring

[Lead Score Monday Debate] Should Value Path Replace Lifecycle Stages?

📅 November 10, 2025
[Lead Score Monday Debate] Should Value Path Replace Lifecycle Stages?
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This episode's issue: HubSpot's lifecycle stages don't match how humans actually buy. Nobody says "I'm a Marketing Qualified Lead." They say "I'm researching options" or "I'm building my business case." When our stage names don't match reality, our scoring breaks. Chris Carolan has been developing a

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