Value Path
Buyer Value

Stage 4: actively deciding — building conviction and making the case internally.

Value Path StageValue-First

Value Path

Buyer Value

Stage 4: actively deciding — building conviction and making the case internally.

In
Value Path Stage
Part of
Value Path · step 4
Fires
assigncreate

Each of these has its own address too.

Value Path
Audience Value

Stage 1: someone notices a possibility and starts looking around, no pressure to decide.

Value Path StageValue-First
Audience Value
Value Path
Research Value

Stage 2: actively gathering evidence to make a decision they can stand behind.

Value Path StageValue-First
Research Value
Value Path
Hand Raiser Value

Stage 3: they've hit questions only a person can answer — the signal is explicit now.

Value Path StageValue-First
Hand Raiser Value
Value Path
Value Creator

An identity someone grows into, not a label you stick on your own work.

Value Path StageValue-First
Value Creator
Value Path
Value Adopter

Stage 6: the most important, most overlooked stage — where value takes root or quietly stalls.

Value Path StageValue-First
Value Adopter
Value Path
Value Advocate

Stage 7: they speak up for you unasked, because the value actually worked.

Value Path StageValue-First
Value Advocate

This word is one of a whole language — four families, the named frameworks, and every inherited word they replace.

See it in the whole language