Value Path

Find the stage this person is actually in, not the one your pipeline says they should be in.

FrameworkValue-First

Framework

Value Path

Find the stage this person is actually in, not the one your pipeline says they should be in.

In
Framework

Each of these has its own address too.

Audience Value

Stage 1: someone notices a possibility and starts looking around, no pressure to decide.

Value Path StageValue-First
Audience Value
Research Value

Stage 2: actively gathering evidence to make a decision they can stand behind.

Value Path StageValue-First
Research Value
Hand Raiser Value

Stage 3: they've hit questions only a person can answer — the signal is explicit now.

Value Path StageValue-First
Hand Raiser Value
Buyer Value

Stage 4: actively deciding — building conviction and making the case internally.

Value Path StageValue-First
Buyer Value
Value Creator

An identity someone grows into, not a label you stick on your own work.

Value Path StageValue-First
Value Creator
Value Adopter

Stage 6: the most important, most overlooked stage — where value takes root or quietly stalls.

Value Path StageValue-First
Value Adopter

This word is one of a whole language — four families, the named frameworks, and every inherited word they replace.

See it in the whole language