Framework

Signals

Natural indicators of interest or need from human interactions, replacing the term 'leads'.

Glossary Term

Indicators of interest, need, or opportunity that emerge naturally from human interactions or behaviors. Signals replace the dehumanizing term 'leads' to honor the human journey and focus on authentic engagement rather than treating people as extractable resources.

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Continue building your Value-First vocabulary with our comprehensive glossary of 132 terms.

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