Actual Customer Profile (ACP)

Move beyond demographics. Understand the behavioral reality of your customers.

Why Ideal Customer Profiles (ICPs) Fail

Traditional ICPs rely on firmographics: industry, size, location. But two companies that look identical on paper can behave completely differently. One buys in 3 weeks, the other in 9 months. One needs a partner, the other needs a tool.

ACP adds the missing dimension: Behavior.

Demographics = Who they are

Behavior = How they buy