Advocate Stage: Community & Ecosystem Vision

The Advocate stage explores how customers become voices for your approach. This roundtable challenges traditional attribution thinking.

Key themes discussed: - Internal vs. External Advocacy: "People can be evangelists without becoming a customer, without ever having a deal" - Community-Driven Metrics: Tracking engagement through visible brand affinity, not rigid data frameworks - Authentic Engagement Over Metrics: Advocacy "transcends relational context"—prioritizing genuine enthusiasm - Celebrating Success: Acknowledging customer wins to inspire advocacy even among non-purchasers

Panelists: Casey Hawkins, Rylee Powell, Matt Bolian, Mattheus Swinkels