Nico Lafakis

Nicholas "Nico" Lafakis is the Co-Founder and CTO of ProvenLabs, a first-of-its-kind multi-SaaS solutions company built on the premise that AI, wielded with the right instincts, can produce enterprise-grade software outcomes without traditional engineering bottlenecks.

Nico's approach to building software is unconventional by design. His core competencies sit at the intersection of AI-driven development, systems reverse-engineering, and go-to-market strategy, making him the rare technologist who can deconstruct how something works, rebuild it faster with AI agents, and understand exactly who it needs to reach. At ProvenLabs, he translates that skill set into a technical leadership role focused on architecture, product delivery, and the orchestration of AI systems that do the heavy lifting end-to-end.

Prior to ProvenLabs, Nico served as VP of GTM Operations at SmokeSignals AI, a signal-driven revenue consultancy built for B2B SaaS companies navigating the gap between AI tool adoption and actual pipeline results. There, he designed and built the data infrastructure behind client GTM systems, architecting Clay-based enrichment pipelines, intent signal scoring frameworks, and HubSpot automation workflows that translated raw prospect data into prioritized, actionable outreach.

Before that, Nico built a reputation as one of the most applied AI practitioners in the HubSpot ecosystem. As an AI Specialist at HarvestROI, a HubSpot Diamond partner, he worked at the frontier of revenue operations and generative AI, developing custom automation frameworks and building Hub Helper Harry, the most widely used HubSpot-native custom GPT with over 100,000 conversations and a 4.4-star rating in the GPT Store. He has co-hosted a daily AI podcast across 79-plus episodes, co-instructed HubSpot Academy's AI Bootcamp, and presented at major industry events including HubSpot's AI Science Fair and INBOUND.

What distinguishes Nico is not a traditional engineering pedigree. It is a practitioner's intuition, a marketer's systems thinking, and a builder's bias toward results over process. He has spent years proving that the question is never whether the technology can do it, but whether the person directing it knows what to ask for.

At ProvenLabs, that conviction is the product.

Connect with Nico on LinkedIn or learn more at provenlabs.ai.