When people become processing objects, relationships become impossible

7 commitments to break free β€” from the Value-First Humans series with George B. Thomas

This means we will:

  • Use people’s names and roles rather than referring to them as "leads"
  • Understand individual context and circumstances rather than applying generic qualification criteria
  • Share valuable insights immediately rather than gating knowledge behind forms
  • Measure relationship depth and satisfaction rather than just conversion metrics
  • Invest in long-term partnership development rather than short-term transaction optimization

From the Value-First Customer Manifesto: Breaking Free from the B2B Processing Trap

Value-First Humans with George B. Thomas (Sidekick Strategies)