When people become processing objects, relationships become impossible
7 commitments to break free β from the Value-First Humans series with George B. Thomas
This means we will:
- Use peopleβs names and roles rather than referring to them as "leads"
- Understand individual context and circumstances rather than applying generic qualification criteria
- Share valuable insights immediately rather than gating knowledge behind forms
- Measure relationship depth and satisfaction rather than just conversion metrics
- Invest in long-term partnership development rather than short-term transaction optimization
From the Value-First Customer Manifesto: Breaking Free from the B2B Processing Trap
Value-First Humans with George B. Thomas (Sidekick Strategies)