Value-First AI Daily - Feb 23, 2026

[00:03] **Introduction** Chris Carolan: Good morning, Hubspot Nation. It is time to wake up Customer platform with your unofficial HubSpot updates morning show, where we help you discover the platform value you already own. I'm Chris Carolan, joined by my co-host, Casey Hawkins and George B. Thomas. We're here every weekday morning to make sure you're not sleeping on Hubspot's true capabilities. If you're joining live, drop a hello in the comments and let us know what you're building in Hubspot. Today, happy Monday, February 23rd, 2026.

[00:41] **Agile Mindset** Casey Hawkins: Happy Monday. We are um, on the ever evolving travels across my house today as the kids are virtual school downstairs and I'm upstairs. I am, I suspect by our live this afternoon though Chris, I will have moved because I don't think they're both going to survive downstairs together.

George B. Thomas: Boy, I missed those days. Casey Hawkins: [inaudible] That's an agile mindset right there, George.

George B. Thomas: Yeah, it is. [inaudible] embracing it. Yeah, you got to. You got to man. I remember those days. Whoo-We. Um, the good thing is they all grow up and then they become adults. Casey Hawkins: I already said whoever is the loudest shouting at the other one is the one that has to move.

Chris Carolan: Yeah. Yeah. Yeah. Casey Hawkins: Yep, that's the passionate one for sure. Um, take that passion somewhere else.

[01:45] **Hubspot Updates** Chris Carolan: Uh, we're bringing it here uh for a couple of updates, uh, just a few today. But looks like I've got my uh, my gray, my gray frame.

George B. Thomas: You do. You do.

Casey Hawkins: How do you feel? How do you feel? Chris Carolan: Not sure. Great. I'll be honest. Um, the maroon, you know, is growing on me. Um,

George B. Thomas: Really?

Chris Carolan: Yeah. Casey Hawkins: Mine's navy. Oh, what?

Casey Hawkins: Is that the original? Chris Carolan: I think so. Yeah. George B. Thomas: Oh.

Casey Hawkins: Is that the original? Is that where we're acting? You were not like the original, but like I don't know how how do how is it that I have navy, Chris has black and then George, do you have maroon or what you have? George B. Thomas: No, I have gray. I have gray. I I switched from the maroon like, oh, I don't know, the same day that it came out. I went back to whatever I could be other than that. Um, yeah.

Chris Carolan: Clearly there's some algorithm in place that knows what I skip over based on my color uh, blindness or or lack thereof. Um, so that it's automatically choosing gray. Okay. Uh, something else that's automatic for you now.

Casey Hawkins: Nailed it. Nailed it. Chris Carolan: Nice transition.

[02:54] **Time Zone Offsets** Chris Carolan: Time Zone offsets. Supported in import for date time properties. What is it? You can now include time zone offsets when importing date time properties. Previously, you needed to make sure all of your time stamps were converted to your portal's local time zone before importing.

Casey Hawkins: Hmm. Why does it matter? If your team works across multiple time zones, it can be tricky to accurately reflect timestamps when importing data. We currently assume all date time properties reflect the portal's default time zone. Supporting time zone offsets gives power users more control over their data.

George B. Thomas: Nice. Casey Hawkins: This is very nice. I'm not going to lie. I don't think I've like, I I probably run into this, but I think I don't know if I've had data that like the time is so important, like the exact time that I stress too much about this, but I can imagine there are instances where that specific time is more important.

[03:57] **Hubspot Import Powers** George B. Thomas: Well I I think my brain immediately went to things like activities or notes or like potentially stuff like that. But, but and but just the fact that this is even a thing now that you can pay attention to. Um, my my assumption, and I don't usually like to make assumption, my assumption is that a lot of mere mortal human uh hubspot users just don't even know all the import powers that they have at their fingertips when they're importing data uh to be honest with you. And so this is just another level of making it more awesome.

Chris Carolan: Indeed. And uh, thanks Paul. Uh, that's probably what exactly what's happening. So thank you for bringing us back down to earth. Uh, if if uh AB testing is a thing in Hubspot for sure. George B. Thomas: Yeah, if I wake up one morning and it's cyan, I'm opting out of the AB test. I'm just saying.

Chris Carolan: Just saying. Yep. Uh, I'm surprised I haven't gotten a feedback survey yet about color preferences, right?

[04:59] **Filter Insights** Chris Carolan: Number two today, filter insights. What is it? Granular filter insights show you how each filter affects your segment size in real time as you build it. As you create or refine a segment, you'll see how many records match at each step, which filters expand or narrow your audience, and filters with no effect flagged at zero matches.

Casey Hawkins: Very nice. Why does it matter? Previously, building complex segments involved guesswork. You'd add filters, save the list and check results matched if mat if results matched expectations. This made it hard to know which filters were helpful, harmful or ineffective. With granular filter insights, you can test filters as you go saving time. Immediately identify unexpected filter behavior, create precise segments that match your exact needs. This leads to faster, more confident segment building and improved targeting for your campaigns.

[05:59] **List Segments** George B. Thomas: You know, I've always believed that lists aka segments inside of Hubspot has been one of the like most powerful pieces if people are leveraging it right. And it has been really interesting over the last six months to a year to watch um things get added to segment settings and places that you can use segments and now this like removal of what used to be the black hole of zero. Oh, that must not work. Oh, 5 billion. Okay, those filters work is amazing. Like this is such a good update.

Chris Carolan: Yeah. Um, man, I'm sure like there's some ideation that might uh be possible as you see some unexpected numbers hit.

Chris Carolan: Yeah. Um, a lot of data cleanup happens in those moments too. Uh, should be should be numbers but it's saying zero. Oh, let's go figure that out. George B. Thomas: Yep.

[06:58] **Meeting Note Taker** Chris Carolan: Meeting note taker continues to get updated. Uh, what's changed? Recordings are now stored for two years instead of indefinitely. Interesting. Uh.

Casey Hawkins: Yeah. George B. Thomas: Okay, but is that not the answer to the question that I asked like on Friday? Oh, you did. You did. It is is that not the answer to, hey, I wonder if Hubspot stores the recordings and if I remove them from Zoom, are they still is that did somebody just put that there for us because of we'll say it's because of the show even if it's not.

Casey Hawkins: It's always you. Chris Carolan: Yeah, if uh, you know, Hubspot, you want to just build us in to the continuous improvement process. Um, like you clearly are doing. Uh, yeah, just uh just let everybody else know. Not asking for anything else. Um, meeting note taker improvements as of last Friday. Uh, we've made a couple of updates to the note taker based on your beta feedback. Support for rescheduled meetings. The note taker should now be joining all meetings that have been rescheduled as expected. Change in when the note taker joins the meeting, the note taker now joins right at the meeting start time instead of two minutes prior and will continue to wait up to five minutes in the meeting until the host joins. Got speaker mapping. Now when viewing the transcript in the post meeting experience, you should now see speaker names and identification for the participants in your meeting. And we have recordings that are now stored for two years instead of indefinitely. Um, this speaker mapping part.

George B. Thomas: Man, that is powerful uh, and I think people might be surprised at how often that is not happening in your transcripts from whatever software you're using. So. Casey Hawkins: Yeah, speaker mapping is huge. That's one of the main reasons I really like my fathom recorder is the speaker mapping has been pretty reliable there.

Chris Carolan: Yeah. And so if that's been something you've been waiting for before trying meeting note taker and Hubspot, uh, wait no longer. Come check it out. George B. Thomas: Yeah.

Chris Carolan: Because if there is no doubt if you can get this data into the into Hubspot, man, value uh opportunity at every turn. George B. Thomas: Without a doubt.

[08:59] **Auto-Disable for Unused URLs** Chris Carolan: In development, 90-day auto disable for unused URL redirects. Forward looking statement at the front here in development, what is it? Starting September 8th, 2026.

George B. Thomas: Wow, we're going back in time.

Chris Carolan: Uh, right after inbound uh last year, URL redirects that haven't been used in 60 days will be automatically disabled. Uh, disabled redirects will appear great out in your URL redirects table, but can be reactivated anytime. Uh, clearly one of the things they still have to figure out is whether they're going to choose 60 or 90 days and as they as they develop this update. Why does it matter, Casey?

Casey Hawkins: Oh. Why does it matter? This change helps optimize your website performance and redirect management by automatically cleaning up unused redirects while improving your site speed. You maintain full control, you can reenable any disabled redirect or turn off the auto disable setting entirely. You'll also gain better visibility into your redirect usage to help you decide what to keep active.

[09:57] **URL Redirects** George B. Thomas: Okay, I was about to throw a fit, but I don't need to throw a fit. Because you can turn it off. because or turn off the auto disable setting entirely because like some of us do yeah, some of us do pretty links. Like for instance, a good YouTube strategy is like um, by the way, don't go to this URL. I'm making some junk up right now. sidekick strategy.com/ your your ebook. Um, and some of us like to do three or one redirects where that actually goes to something with some UTM parameters even though we don't want them to see the UTM parameters and therefore then goes to the actual landing page with your free ebook. Uh, which is like sidekick strategy.com/ again, made up URLs. And so like if you're doing a strategy like that, you would want this turned off because you don't know when somebody's going to hit that YouTube video, when somebody's going to click that link, when somebody's going to need to be injected with those UTM parameters because they're going to download your free ebook. Like so, I won't pitch a fit, but there's a little tidbit of maybe something you could do with three or one redirects other than normal three or one redirects.

Casey Hawkins: I agree. I was having I was ready to throw the same fit, so I'm with you. Pretty links, I've always caught heard them vanity links. I pretty links just so. George B. Thomas: Pretty links, vanity links, yeah.

George B. Thomas: I think pretty links is actually the name of the WordPress uh plugin that I used for years and years and years before I uh used Hubspot CMS. Cuz your boy used to be WordPress guy before he became Hubspot CMS guy. Casey Hawkins: Fun facts every day on the show.

[11:17] **Campaigns Length** George B. Thomas: Without a doubt. What's going to win out here? 60 days or 90 days? George B. Thomas: Who knows. I mean, usually like campaigns last like a quarter. So maybe 90 days. Chris Carolan: Maybe 90 days makes more sense.

Casey Hawkins: 90 days makes more sense. I mean, this whole update kind of stresses me out. The idea of like setting up a redirect and then like it just automatically stop being working. I get that it's a page speed thing, but the whole thing kind of stresses me out. So like 90 days makes me feel at least a little better. George B. Thomas: Well, you'd think by the 60, but definitely by the 90, because I think part of this is by that amount of time, like Google, Bing, Yahoo, DuckDuckGo, yep, whatever. Like they should know oh, that page was redirected. Like because I think that's why these could go away is because it's basically trying to like give the SEO juice to something that you changed like anyway. Chris Carolan: Right. Yeah, um the fact that we went back in time also stresses me the flip out to September 8th, 2025 when I know it's almost March 2026, but there's that.

Chris Carolan: So maybe that maybe that's 2026. Uh, is the intent? Uh, you URL redirect team has some work to do on this update card. Uh, just uh I mean, it's it's Monday morning at 8:55 and I might need a drink already just because of this update. Chris Carolan: Yep. George B. Thomas: Oh man. Casey Hawkins: I feel that. Smile.

Casey Hawkins: Well, yeah, you're because your kids are staying home from school. You're like, it's a wine day. Chris Carolan: All right, what else is going on this week? Um, we've got let's see, we've got the Hubspot Helpline Calling show on Wednesday, uh, at 10:00 a.m. on LinkedIn Live. 10:00 a.m. Central. Um, we got value first scoring later today uh with Riley and Casey, doing a couple of unboxings uh this week. Um, Value First data uh with Clement and Casey, uh, talking about AI data readiness uh with Trisha and Miriam. And then rounding out the week, uh, value path by partner, just all these all these moments of learning. Um, come and check it out. Usually, even though it says value first everywhere, you know, uh, we understand the audience. It's Hubspot focused. Uh, so there's a lot of Hubspot goodness you can find in there too. But, uh, definitely Wednesday, 10:00 a.m. uh Central on LinkedIn Live. Uh, come hang out on the Hubspot Helpline. You can give us a call beforehand, leave a voicemail or uh, in recent weeks, people are having some success just showing up live and asking their questions and getting some answers. Uh, so that's been a good time.

Chris Carolan: Remember folks, you probably already own the solution you're looking for in Hubspot. Sometimes you just need to wake up to it. Join us tomorrow morning live at 7:30 a.m. Central or catch us anytime on Spotify, Apple Music or the profoundly Hubspot updates blog. Drop your biggest takeaway in the comments and let us know what capabilities you want to wake up to next. Until then, I'm Chris Carolan. Casey Hawkins: I'm Casey Hawkins. George B. Thomas: And I'm George B. Thomas. Chris Carolan: And this has been wake up customer platform. Now go build something amazing. Have a great day everybody.