Value-First AI Daily - Feb 18, 2026

[00:03] **Song Intro** [00:25] **Introduction** Chris Carolan: Good morning Hubspot Nation. It is time to wake up customer platform with your unofficial Hubspot Updates Morning Show where we help you discover the platform value you already own. I'm Chris Carolan joined by my co-host Casey Hawkins. We're here every weekday morning to make sure you're not sleeping on Hubspot street capabilities. If you're joining live, drop a hello in the comments and let us know what you're building in Hubspot today. How are you doing, Casey?

[01:11] **Missing George B. Thomas, Planned Hubspot Helpline** Casey Hawkins: Doing well. Um, missing George this morning, but happy to be here. Chris Carolan: Missing George this morning. We do expect him to be with us on the Hubspot Helpline later today at 10:00 a.m. Central. Uh, me, Casey, Kyle, and George today as Rob Jones is on an offsite uh with the Super Team. Uh, we will miss him there. But uh if you got challenges, got questions, or just want to talk Hubspot, join us for the Hubspot Helpline. It's live on LinkedIn uh in a few hours. Uh, until then,

[02:08] **Hubspot Update 1: Visual Search in Video Library** Chris Carolan: I've got some exciting updates to share today. Visual search in video library. Uh, what is it? Hubspot now supports visual search in the video library. You can search for specific visual elements like a person in a red hat or headphones on a table across your video content in addition to transcript and title-based search. This makes it easier than ever to find and reuse the exact moments you need. Casey Hawkins: Why does it matter? Until now, search had relied on titles and transcripts, which misses everything that's purely visual. That means marketers spend too much time scrubbing through footage or recreating assets they already have. Visual search changes that. Whether you're trying to locate a speaker, identify a product demo, or surface visuals, distinct scenes from an old webinar, you can now find it instantly by just describing what you see. That helps you reuse content more effectively, reduce redundant work, and keep valuable footage in circulation.

[03:28] **Visual Search in Images?** Casey Hawkins: Does this is this this doesn't already exist for images, does it? Chris Carolan: Uh, I would that's a good question. I would imagine it does, but I don't really know. Casey Hawkins: Cause I know I I am very sure that I spent a long time trying for this to work in images over my over my career. Chris Carolan: I'd be wild if it happened for videos first. That's for sure. Casey Hawkins: That's why I was like, does this exist now? Because I could use this plenty of times I can think of. Chris Carolan: Yeah. Uh, please note, you must have the files data setting turned on in your AI settings for this feature to work. Uh, and speaking of AI, it probably makes it easier for you to just have a conversation with AI and then now it can find, um the video asset in this case. Uh, to help you do whatever you're doing. Maybe it's some of that personalization across like for segmentation and creating new campaigns. Um yeah, definitely could see some magic there.

[04:45] **Hubspot Update 2: Auto Enrollment for Developer Platform Betas** Chris Carolan: Uh, number two, auto-enrollment for Developer Platform Betas. It's a one-time opt-in for developers who want access to the latest beta versions of the Hubspot developer platform. By opting in, you and not acknowledge you're choosing to work with beta versions of the developer platform and will gain access to all current and future platform betas without needing to request access each time a new beta is released. Casey Hawkins: Why does it matter? Get early access to upcoming platform changes without needing to opt in each time. Once enrolled, you'll automatically access all future development platform betas as they're released, making it easier to continuously test updates before general availability GA. Please note, beta versions may include incomplete features, breaking changes, or other instability before the stable GA release. Chris Carolan: Personally, it's rare that I run into those things whenever I click the beta button that's probably why I so willingly do it. Um maybe I guess there's probably more risk on the developer side. Um still I think the team does a good job and this is why I love Hubspot as a platform in general. There's not nearly as much breaking of stuff uh just because random things change here and there. Casey Hawkins: I agree. I mean sometimes a beta I'll opt into a beta and I'll be like, oh this isn't what I thought it did or it like that's more common to me than it like breaking anything. Chris Carolan: Yep.

[06:31] **Hubspot Update 3: Retroactive SLAS** Chris Carolan: Uh, number three, retroactive SLAS. What is it? Currently any new changes made to SLAS in Help Desk are applied to new tickets only. This new feature gives admins the option to apply SLA changes to existing tickets. Teams can retroactively align in-flight tickets with their latest SLA configurations without manual intervention. Casey Hawkins: Why does it matter? Customers expect the ability to configure SLA goals that apply to their current tickets, not just new ones. This allows them to establish new goals and immediately reflect them in active workflows, ensuring reporting accuracy and consistent expectations for agents and managers alike. Chris Carolan: Making it easier every day.

[07:26] **Hubspot Update 4: More Personalization Options for Team Email Signatures** Chris Carolan: Number four, more personalization options for team email signatures. Ooh. Phase one of two. That's the first time I've seen phasing. Yeah. Inside of a title. Uh, what is it? This year, we are revamping the creation experience for team email signatures including responding to your feedback about the need for more personalization options. Until now, this has been limited to agent first name, last name and full name. Now we have added your three most popular requests: uh individual email address, phone number and job title. This release is just the beginning. In a subsequent release, we will add support for even more user properties including custom properties. We will also revamp the signature creation/preview experience. Casey Hawkins: Why does it matter? Customer support teams want to offer a personal human experience to their customer interactions. Chris Carolan: They really do. And we should let them. Uh I like it.

[08:52] **Hubspot Update 5: Associate Contacts, Deals, and Tickets with Campaigns** Chris Carolan: The big one. Associate contact, deals, and tickets with campaigns. Uh, now if I were up to if it were up to me, this would have a major update uh tag uh next to it. still having a hard time understanding that. But yeah. Casey Hawkins: [inaudible]. Chris Carolan: It does not, but uh why do I feel that way? Uh because you can now associate contacts, deals, or tickets with campaigns directly from multiple locations in Hubspot: the Campaigns tool, object record pages, object index pages and workflows. Contact and deal associations contribute to attributed revenue. Casey Hawkins: Why does it matter? Marketing impact isn't limited to digital touch points. You need to measure ROI from offline activities like trade shows, field events and in-person meetings. By manually associating contacts and deals with campaigns, you can accurately track revenue attribution across all marketing efforts, not just web-based interactions. Um, there's a lot of excitement here, especially from people I've heard relating this to Salesforce campaigns. If you are not aware, Salesforce campaigns and Hubspot campaigns are not the same thing. They have the same name, but they are not the same thing. Um, but one of the things people like about Salesforce campaigns is you can add people to the campaigns. Um, so it's kind of this is a step towards adapting some of the features people like about hubspot uh Salesforce campaigns. Is that fair? Chris Carolan: Yes. Uh but agreed that distinction is important, still not the same thing as Casey Hawkins: still not the same thing. Chris Carolan: uh at this point, uh a Hubspot campaign infinitely better. Uh than a Salesforce campaign. Um most often at least in my experience a Salesforce campaign is just a salesperson trying to email a bunch of people. Um before or after an event. Casey Hawkins: That's not always what a campaign is. Chris's bias is coming out. Chris Carolan: Yeah. Um it's just like a really backwards way of trying to associate people to a business initiative that in Salesforce is called a campaign. Um, but it's very hard uh structurally uh at least organizationally strategically, however you want to put it, not actually a campaign in the way that you know, most would describe it. I think um, so for me it's a common case of letting the platform decide how your business process needed to work. Uh especially as we started to bring that stuff into Hubspot to where it's just not compatible with the way that campaigns have worked. Um, but this just in marketing impact isn't limited to digital touchpoints. Um, in case you didn't know that.

[12:27] **Hubspot Campaign vs. Salesforce Campaign** Casey Hawkins: That is fair. Chris Carolan: Now we can, like now oh now maybe we can do some attribution that matters uh because we're not missing everything that's not digital and trying to sell tell the full story. Um moving on. That's just a huge update though. Um very excited for that. Casey Hawkins: It is. I it is. Sometimes I struggle to figure out what like the number one update of the day is and today it's fairly easy. Chris Carolan: Yeah. I as much as I was going to put video search and the video library in the in the LinkedIn post. Uh the fact that it was private beta helped me a little bit, but then I remember this one. I was like, yeah, we need to lead with that.

[13:12] **Hubspot Update 6: De-prioritizing AI-Powered Report Editing** Chris Carolan: Uh deprioritizing AI powered report editing. What is it? Earlier this year, we introduced AI powered report editing a private beta feature that let you make quick adjustments to a few specific reports including custom events, CTA forums and SMS using natural language. It helped you update things like filters, groupings, date ranges or dimensions on existing reports. It was separate from AI features that help you create new reports. After evaluating early usage and feedback, we've decided to close the private beta and pause further development of this feature. Uh if you're part of the beta, you'll still see the setup help AI toggle for now and can continue using it until we fully sunset the feature. Uh this change does not affect your ability to manually edit reports nor does it impact any existing reports or saved uh configurations. So good to see that they are paying attention to feedback. Um moving on to the next update.

[14:52] **Hubspot Update 7: Send an Email to Create a Ticket in Helpdesk** Chris Carolan: We've got send an email to create a ticket in Helpdesk. What is it? Users can now send an outbound email to create a ticket in Helpdesk. Casey Hawkins: Why does it matter? Until now the process of manually creating a ticket in Helpdesk had slowed support reps down with too many steps and too many clicks. In order to help their customers and meet their SLAS, reps need a fast and effective efficient way to create tickets on the fly. This update also addresses customer feedback requesting that tickets can be created in Helpdesk from new outgoing emails, not just incoming messages. Chris Carolan: I mean this has to be a massive update for those uh in the Helpdesk space. Uh because I can only imagine every other channel outside of email that you get the first ping. Um instead of saying, can you email me? Like, oh, let me just email you and then the ticket will be created. Casey Hawkins: Yeah, the it says you click send and create ticket. Like that just sounds very nice. Chris Carolan: Super easy. Um very cool.

[16:17] **Hubspot Update 8: Revert to Prior Revision in Workflows** Chris Carolan: Last on the list today, revert to prior revision in workflows is in private beta. What is it? You can now revert your workflows to a previous version using revision history. If a change doesn't work as expected, you can quickly restore an earlier version and continue building from there. Casey Hawkins: Why does it matter? Workflows often evolve over time and even small edits can have downstream effects. This update gives you more confidence when making changes by letting you easily undo mistakes, recover from accidental deletions and return to an to a known working version without rebuilding your workflow from scratch. Um, this is this is very nice. I can think of a couple times um over my years where this would have been a nice to have, um, rather than having to kind of back pedal our way um into our previous version. Chris Carolan: Yes. Uh a lot of quality of life updates in terms of being able to undo stuff that just happened in Hubspot right now including in workflows. Uh Remember folks, uh join us later today for the Hubspot Help Line uh at 10:00 a.m. Central. Me, Casey, Kyle, and George. George. He'll be there talking Hubspot, helping you with challenges uh live. Uh because you probably already own the solution you're looking for in Hubspot. Join us tomorrow morning live at 7:30 a.m. Central or catch us anytime on Spotify, Apple Music or the foundly Hubspot Updates Blog. Drop your biggest takeaway in the comments and let us know what capabilities you want to wake up to next. Until then, I'm Chris Carolan. Casey Hawkins: I'm Casey Hawkins. Chris Carolan: And this has been Wake up Customer Platform. Now go build something amazing. Have a great day everybody.