The Value Path
The Value Creator Stage: What the Work Actually Looks Like
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Part 1 of the Advocate stage: why the transactional testimonial ask backfires, and how to equip customers to share realized value organically — beginning internally before it ever goes public.
Show Notes
Key Topics Covered
- ✓ The Advocate Stage
- ✓ Value Path: Path of Value
- ✓ Testimonials and case studies done right
- ✓ Equip advocacy, do not extract it
- ✓ Internal advocacy before external
- ✓ Who-First: vision of value
- ✓ AI-native value capture
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