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Let's Build Multi-Touch Attribution in HubSpot with Sarah Lane-Hawn

📅 October 21, 2024 🎙️ Chris Carolan
Let's Build Multi-Touch Attribution in HubSpot with Sarah Lane-Hawn
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In this conversation, Chris Carolan and Sarah Lane-Hawn discuss the intricacies of multi-touch attribution, its importance in marketing operations, and the challenges faced in implementing effective attribution models. They explore the need for clear data integrity, the creation of a Goldilocks attr

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