Another Orange Morning - Jun 24, 2026

Another Orange Morning is the daily working session where we think out loud about doing more of what you love and less of what you don't. This morning Casey and Chris welcome Zach Hussion to the table for a working conversation about doing inbound the value-first way — what it actually looks like when you stop chasing tactics and start building relationships the platform can carry. We dig into the gap most HubSpot practitioners live in: a stack full of automation that's busy without being valuable, dashboards admired once and operated never, and a calendar that confuses motion for progress. We map it back to first principles — the Complexity Traps that quietly eat a practitioner's week, and the Value Path that tells you where a relationship actually is versus where your activity assumes it is. Bring your stuck point; with a guest in the room, the best segment is wherever the three of us disagree and have to work it out live.