Content / Lead Magnet (as Value)

If it only helps once they've handed over their email, it was bait, not help.

Named Trapreexamine

Named Trap

Content / Lead Magnet (as Value)

A trap. Name it, then reexamine the frame — don’t optimize it.

If it only helps once they've handed over their email, it was bait, not help.

In
Named Trap
Fires
reexamine

Each of these has its own address too.

add value / value-added / value-add

Ask who received it. If nobody can say, nothing was added.

Named Trapreexamine
add value / value-added / value-add
Attribution / Multi-Touch Attribution

It answers 'which of our touches worked' — a question about us, not about whether anyone actually received anything of worth.

Named Trapreexamine
Attribution / Multi-Touch Attribution
Capture Value / Value Capture

Value that flows to a person isn't a grab — the tell is language like 'capture your share.'

Named Trapreexamine
Capture Value / Value Capture
Conversion / Convert / Funnel / TOFU-MOFU-BOFU

Ask the person which stage they're in. They've never heard of it — the stages were never theirs.

Named Trapreexamine
Conversion / Convert / Funnel / TOFU-MOFU-BOFU
Create Value

It costs nothing to say and nobody can check it — say who is different now instead.

Named Trapreexamine
Create Value
Leads / Prospect (as a Person) / Targets

Nobody wants to be a target, and the word tells you exactly how you're treating them.

Named Trapreexamine
Leads / Prospect (as a Person) / Targets

This word is one of a whole language — four families, the named frameworks, and every inherited word they replace.

See it in the whole language