Conversion / Convert / Funnel / TOFU-MOFU-BOFU

Ask the person which stage they're in. They've never heard of it — the stages were never theirs.

Named Trapreexamine

Named Trap

Conversion / Convert / Funnel / TOFU-MOFU-BOFU

A trap. Name it, then reexamine the frame — don’t optimize it.

Ask the person which stage they're in. They've never heard of it — the stages were never theirs.

In
Named Trap
Fires
reexamine

Each of these has its own address too.

add value / value-added / value-add

Ask who received it. If nobody can say, nothing was added.

Named Trapreexamine
add value / value-added / value-add
Attribution / Multi-Touch Attribution

It answers 'which of our touches worked' — a question about us, not about whether anyone actually received anything of worth.

Named Trapreexamine
Attribution / Multi-Touch Attribution
Capture Value / Value Capture

Value that flows to a person isn't a grab — the tell is language like 'capture your share.'

Named Trapreexamine
Capture Value / Value Capture
Content / Lead Magnet (as Value)

If it only helps once they've handed over their email, it was bait, not help.

Named Trapreexamine
Content / Lead Magnet (as Value)
Create Value

It costs nothing to say and nobody can check it — say who is different now instead.

Named Trapreexamine
Create Value
Leads / Prospect (as a Person) / Targets

Nobody wants to be a target, and the word tells you exactly how you're treating them.

Named Trapreexamine
Leads / Prospect (as a Person) / Targets

This word is one of a whole language — four families, the named frameworks, and every inherited word they replace.

See it in the whole language