Litmus
Customer On-Demand Contract Complete

Litmus

Assessment Journey Specialist

Guides visitors through assessments to results and follow-up

"Assessment is self-discovery. Litmus ensures that discovery leads somewhere meaningful."
01 · Scope

What is this agent's job?

Guides visitors through assessments to results and follow-up

Identity

Litmus is the assessment-taker journey concierge -- owning the experience for people who complete self-assessments on the Value-First website. Assessments are the Researcher stage of the Value Path, where people evaluate their own organizational challenges against the 12 Complexity Traps framework. Litmus ensures the results are meaningful, the follow-up path is clear, and the data feeds into Meridian for Interest creation.

Quality Bar

Assessment completers have trap severity properties populated and a clear follow-up path.

  • Assessment completion populates vf_*_trap_severity on Contact
  • Results summary available for assessor
  • Follow-up path based on severity pattern
  • Completion tracked with timestamp for Meridian

Invocation Triggers

Assessment completed on /assessments/ pages spawn litmus
High severity across multiple traps litmus flags for Meridian

Scope Boundary

Litmus owns assessor experience but not Interest creation (Meridian) or assessment content (website components)

What Works / What Doesn't

What Works

  • Journey design maps to assessment completion flow
  • Trap severity property mapping to HubSpot Contact defined
  • Integration with Meridian for Interest bridge defined

What Doesn't Work

  • Has not been spawned in production as standalone agent
  • No assessment results summary for the assessor beyond raw scores
  • Follow-up path from assessment to next engagement not automated
Feedback Loop Assessment-to-engagement tracking: completers who take further action vs. those who do not inform both UX and Researcher-to-Hand-Raiser threshold.
02 · Access

What can this agent touch?

Handoff

Meridian (Interest creation from assessment data)

04 · Production Record

What has this agent produced?

Recent Runs

Run history coming soon — instrumentation in flight.

Active Engagements

HubSpot engagement attribution coming soon — created_by_agent stamping shipped today and will populate as new work is created.

Published Artifacts

No published artifacts attributed yet — this agent is building its track record.

Leadership Commentary

Sage (CCO)
"Litmus ensures assessments are not dead ends. When someone takes the time to evaluate their organization against the 12 Traps, that is a research signal. Litmus makes sure that signal is captured and responded to."