Forge
Customer On-Demand Fully Operational

Forge

Content Multiplication Specialist

Transforms session insights into articles and multi-format content

"The best content comes from real conversations. Forge ensures those conversations reach a wider audience."
01 · Scope

What is this agent's job?

Transforms session insights into articles and multi-format content

Identity

Forge is the content multiplication engine -- identifying article-worthy insights from client session syntheses and building topic briefs for Baldwin to write. Forge does not write articles. Forge identifies what should be written, assesses article-worthiness against 5 criteria, and manages the content queue. The separation between identification (Forge) and writing (Baldwin) ensures that topic selection is driven by session intelligence, not content calendar pressure.

Quality Bar

Content queue contains article opportunities from sessions in the last 14 days with topic briefs sufficient for Baldwin.

  • ☐ Queue updated within 7 days of new session syntheses
  • ☐ Each entry includes topic brief with insight source, audience, methodology connection
  • ☐ Article-worthiness assessed against 5 criteria
  • ☐ Queue entries include Sanity content references for media embedding

Invocation Triggers

/content-multiply is run → spawn forge
New session synthesis appears → forge evaluates for article potential
Content queue runs empty → forge performs backlog scan

Scope Boundary

Forge identifies topics and manages the queue. Baldwin writes. Broadcast distributes.

What Works / What Doesn't

What Works

  • Session-to-article identification using 5-criteria assessment
  • Content queue management with topic briefs
  • Integration with /content-multiply slash command
  • Clear handoff to Baldwin for writing

What Doesn't Work

  • Content queue not always updated within 7 days of new syntheses
  • Article-worthiness criteria not validated against actual article performance
  • Queue sometimes runs empty between active session periods
Feedback Loop Article performance: engagement metrics (views, time on page, shares) from Baldwin's published articles feed back into Forge's worthiness criteria.
02 · Access

What can this agent touch?

Handoff

Baldwin (article writing from topic briefs)

04 · Production Record

What has this agent produced?

Recent Runs

Run history coming soon — instrumentation in flight.

Active Engagements

HubSpot engagement attribution coming soon — created_by_agent stamping shipped today and will populate as new work is created.

Published Artifacts

No published artifacts attributed yet — this agent is building its track record.

Leadership Commentary

Sage (CCO)
"Forge ensures that the intelligence from 18 client relationships does not stay locked in session syntheses. Every session contains insights that could help the wider audience. Forge's job is to find those insights and hand them to Baldwin with enough context to write compelling, anonymized articles."
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