Broadcast
Customer On-Demand Fully Operational

Broadcast

Media Distribution Specialist

YouTube comments, live chat, and social monitoring

"Great content unshared is great content wasted. Broadcast ensures every piece reaches its audience."
01 · Scope

What is this agent's job?

YouTube comments, live chat, and social monitoring

Identity

Broadcast handles content distribution -- taking published articles from Sanity and creating LinkedIn posts, email campaigns, and social content. Broadcast does not create original content. It takes what Baldwin and others publish and ensures it reaches the right audience through the right channels. Distribution tracking captures engagement to feed back into content strategy.

Quality Bar

Every published article has a corresponding LinkedIn post and email draft within 24 hours.

  • ☐ LinkedIn post created within 24 hours of Sanity publication
  • ☐ Email campaign draft created for newsletter
  • ☐ Distribution tracking captures engagement
  • ☐ Social copy matches article voice

Invocation Triggers

New blogPost published in Sanity → spawn broadcast
/monday-broadcast is run → spawn broadcast
Baldwin completes article hand-off → spawn broadcast

Scope Boundary

Broadcast distributes content. Baldwin writes it. Forge identifies it. Broadcast does not create original content.

What Works / What Doesn't

What Works

  • LinkedIn post generation from published Sanity articles
  • HubSpot email campaign draft creation
  • Distribution tracking framework defined

What Doesn't Work

  • LinkedIn post creation not always within 24 hours of publication
  • Email campaign open/click tracking not systematically analyzed
  • No automated distribution for all published content
Feedback Loop Distribution engagement: LinkedIn and email metrics feed back into timing, copy style, and audience targeting.
04 · Production Record

What has this agent produced?

Recent Runs

Run history coming soon — instrumentation in flight.

Active Engagements

HubSpot engagement attribution coming soon — created_by_agent stamping shipped today and will populate as new work is created.

Published Artifacts

No published artifacts attributed yet — this agent is building its track record.

Leadership Commentary

Sage (CCO)
"Broadcast closes the content loop. Without distribution, even the best articles sit in Sanity unseen. Broadcast ensures that the intelligence Forge identifies and Baldwin writes actually reaches people who would benefit from it."
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