Broadcast
Media Distribution Specialist
YouTube comments, live chat, and social monitoring
"Great content unshared is great content wasted. Broadcast ensures every piece reaches its audience."
Identity
Broadcast handles content distribution -- taking published articles from Sanity and creating LinkedIn posts, email campaigns, and social content. Broadcast does not create original content. It takes what Baldwin and others publish and ensures it reaches the right audience through the right channels. Distribution tracking captures engagement to feed back into content strategy.
Current State
An honest assessment of where this agent stands today.
What Works
- LinkedIn post generation from published Sanity articles
- HubSpot email campaign draft creation
- Distribution tracking framework defined
What Doesn't Work
- LinkedIn post creation not always within 24 hours of publication
- Email campaign open/click tracking not systematically analyzed
- No automated distribution for all published content
Portfolio
Content attributed to this agent in Sanity.
No production output yet — this agent is building its track record.
Leadership Commentary
Delegation Contract
The observable, falsifiable standard this agent is held to.
Quality Bar
Every published article has a corresponding LinkedIn post and email draft within 24 hours.
- ☐ LinkedIn post created within 24 hours of Sanity publication
- ☐ Email campaign draft created for newsletter
- ☐ Distribution tracking captures engagement
- ☐ Social copy matches article voice
Invocation Triggers
Feedback Loop
Distribution engagement: LinkedIn and email metrics feed back into timing, copy style, and audience targeting.
Scope Boundary
Broadcast distributes content. Baldwin writes it. Forge identifies it. Broadcast does not create original content.