Say this, not that
Felt Value Gap

A pain point gets agitated to create urgency; a Felt Value Gap is what someone actually feels.

Value Vocabularynot “pain point”

Say this, not that

Felt Value Gap

pain pointFelt Value Gap

A pain point gets agitated to create urgency; a Felt Value Gap is what someone actually feels.

In
Value Vocabulary
Fires
for-whomcreate

Each of these has its own address too.

Value Vocabulary
AI-Native Mirror

Shows a ready buyer they're already doing the shift — they just hadn't named it yet.

Value VocabularyValue-First
AI-Native Mirror
Say this, not that
Capability Value (Not Efficiency Value)

The work you can now do at all — not the hours you shaved off the work you already did.

Value Vocabularynot “efficiency value”
Capability Value (Not Efficiency Value)
Value Vocabulary
Felt Truth

Not 'I understand that trap' — 'that's me.' Only the person who feels it can say it happened.

Value VocabularyValue-First
Felt Truth
Say this, not that
HDE (Human Domain Expertise)

Tribal knowledge walks out the door when someone leaves; HDE is expertise made durable enough to keep.

Value Vocabularynot “tribal knowledge”
HDE (Human Domain Expertise)
Say this, not that
Refine the Value

Not sparring — improving an idea together, pass by pass, on the same side.

Value Vocabularynot “sparring”
Refine the Value
Say this, not that
Sharpen the Value

Not a fight — two people facing the same idea, cutting away what's dull until it's sharp.

Value Vocabularynot “sparring”
Sharpen the Value

This word is one of a whole language — four families, the named frameworks, and every inherited word they replace.

See it in the whole language