Data, Identity, Context

Layer 1: the records, the identity, the reasons why — fragmented here, every layer above pays for it.

Five-Layer ModelValue-First

The Five-Layer Model

Data, Identity, Context

Layer 1: the records, the identity, the reasons why — fragmented here, every layer above pays for it.

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Five-Layer Model
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Five-Layer Model

Data, Identity, Context, in the Five-Layer Model

Sources of truth, memory

The foundational layer — the org's Data, Identity, and Context, each read at the full breadth of the layer's own name. The layer NAME governs; the record-scoped wording below is illustrative of one instance, not the limit of the scope.

FromThe data is there, but it's spread across the CRM, the ERP, spreadsheets, Google Drive, Microsoft Office, and a dozen other places. Identity isn't resolved across them. Context lives in the inboxes of the people who made the decisions.

ToThe CRM, the ERP, and Google/Microsoft surfaces all feed a unified foundation that the layers above can read coherently. Identity is resolved. Context is attached to the record, not to the person who created it.

NextCustomer Value Model

Each of these has its own address too.

This word is one of a whole language — four families, the named frameworks, and every inherited word they replace.

See it in the whole language