Customer Org

Everyone who touches the value journey, from first signal to championship, no handoffs.

Three-Org ModelValue-First

Three-Org Model

Customer Org

Everyone who touches the value journey, from first signal to championship, no handoffs.

In
Three-Org Model
Fires
createshare

Three-Org Model

Customer Org, in the Three-Org Model

Everyone who creates and delivers value to clients

Everyone who touches the value journey—from first signal recognition through championship. No artificial splits between "getting" customers and "keeping" customers.

Owns

  • Client relationship development and stewardship
  • Live session delivery—discovery, coaching, training, facilitation
  • Technical implementation and configuration
  • Methodology application and framework delivery
  • Thought leadership and market education
  • The entire Value Path from Audience through Champion

Not here

  • Internal operations and coordination
  • System management and platform maintenance
  • Financial administration
  • Functions that don't directly touch customer value

Key Principle

No handoffs between Value Path stages. Relationships are stewarded continuously, not transferred between functional specialists.

Leadership

Chief Customer Officer (or Chief Value Officer)—stewards the portfolio of relationships across all Value Path stages.

NextOperations Org

Each of these has its own address too.

This word is one of a whole language — four families, the named frameworks, and every inherited word they replace.

See it in the whole language