Office Hours — Tuesday Session
Recording Library
9 recordings available
Office Hours — Lead Scoring Strategy Deep Dive
Explored capability-level vs product-level lead scoring. Discussed decision tree criteria for when granularity adds value.
Office Hours — HubSpot Workflow Automation
Built a real enrollment trigger for lifecycle stage transitions. Covered delay actions and branch logic.
Office Hours — Unified Customer View Workshop
Mapped contact properties to unified customer view. Identified gaps in current data model.
Office Hours — Pipeline Architecture Review
Reviewed multi-pipeline architecture for service-based businesses. Compared deal pipeline vs custom object approaches.
Office Hours — The Leads Trap Explained
Why the MQL/SQL model breaks down. How signal-based approaches create better customer experiences.
Office Hours — Custom Object Architecture
When to use custom objects vs properties vs associations. Live walkthrough of Interest object design.
Office Hours — Value Path Stage Transitions
Defined measurable criteria for each Value Path stage. Discussed automated progression vs manual assessment.
Office Hours — Reporting That Matters
Built dashboard focused on relationship health instead of vanity metrics. Revenue attribution done right.
Office Hours — Integration Architecture Patterns
Compared native HubSpot integrations vs middleware (Zapier, Make). When custom APIs make sense.